Although many consider it outdated in today's world, email marketing (or mailing) remains a highly recommended option for any online marketing strategy. Thanks to advantages that stand out among other types of strategies, such as the broad segmentation it offers, the highly personalized content it provides, and the low financial investment it requires, it has become the best tool for bringing our content to the perfect target audience. However, like any strategy, this one requires prior planning and steps to follow. Discover how to create a perfect email marketing campaign in 5 steps.

Step 1: Set your goals.

As with any type of strategy or campaign, not just email marketing, it's essential to set the objectives you want to achieve Croatia Email Database with that action. Keep in mind that these must be specific and quantifiable , and focused on the intended purpose of the email. Some examples of emails based on their purpose are:

Promotion of a specific product or service. Example: Achieving a 15% increase in sales of product X
Acquiring new subscribers. Example: getting 20% ​​new subscribers.
Customer loyalty.
Sending event invitations. Example: achieving 85% attendance at X event.

Step 2: Segmenting your database

Naturally, your company has a large database containing all your customers, contacts, and subscribers. However, depending on the purpose and objectives of your email marketing campaign, you'll need to segment these contacts based on specific characteristics and select the target contacts to whom you'll send your campaign emails.

To segment users, you can use two methods:

Using forms to enter fields of interest when performing segmentation.
Surveys via your website, email, or phone.

Step 3: Define your strategy

As with other types of strategies, this one should be focused on achieving the previously established objectives. There are two key aspects to consider in this phase: the type of actions you will carry out and the type of content you will send.

Finally, be sure to include a calendar and action plan for sending these emails in your campaign. It 's advisable , if you have enough relevant content, to send one email per week . However, if you don't have such content, it's better to send one email per month. A few high-quality emails are better than many low-quality emails. As you know, content is king.